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With a renewed image, yet always with strong bonds with tradition, ABEA through its new TV spot keeps reminding us the love of Cretans for their land.  It follows the footprints of a forgotten history through customs, as Greek, as the bright Greek sun, the spring flavors of our land, the fruitful olive trees – sacred trees of the Cretan land. It is through this eternal connection of the Cretans with the olive tree, that ABEA unfolds its own history. Since 1889, the first the olive oil enterprise in Greece.

“Deeply rooted in our lives.”