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With a new image, yet strongly bonded with tradition, ABEA, through its new TV spot, made by Theodore Papadoulakis and produced by Indigo View, reminds us of the love Cretans have for their land.  It follows the footprints of a forgotten history through tradition, as Greek as the bright Greek sun, the spring flavors of our land, the fruitful olive trees – sacred trees of the Cretan land. It is through this eternal connection of the Cretans with the olive tree, that ABEA unfolds its own history. The first the olive oil enterprise in Greece, since 1889.